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The DWAM Echelon

DWAM-OWAY the Brand; is a universal introspective brand for the self-minded who has the pride, courage and want to live in their truth and individuality. DWAM-OWAY is a brand with standards set by our founders for the preservation of the DWAM-OWAY brand. Represented by a variation of symbols including (but not limited to): the cube, the combined hyphen and plus symbols, and the number 13, DWAM-OWAY strives to be a symbol of original individuality for all.   

Just so we're clear, DWAM-OWAY is not a lifestyle brand, as that would require you to change your way of living and conform to ours. DWAM-OWAY is not a means to be a miscreant, we do not support or condone any types of negativity whether it be words, vibes, or actions. DWAM-OWAY is not a sales driven brand, all items released will be done so in limited quantities as we are a ghost brand and not for everyone. We are very particular with who we let wear our brand and the message your life is speaking to the world as we only promote, love, peace and positivity.

DWAM-OWAY as an acronym; DWAM-OWAY stands for "Don't Worry About Me - Only Worry About Yourself" while DWAM speaks to others and can be used as a response when you don't feel someone is entitled or deserving of an explanation; OWAY speaks to self, as a reminder to Only Worry About You(rself)!

DWAM-OWAY as an Echelon; The DWAM Echelon represents each members level of commitment to promoting and living the DWAM-OWAY. DWAM Echelon members will receive exclusive access to offers, gear, and events. Please follow our Instagram for membership inquiries.

"Wearing DWAM-OWAY shows that you Trump the Standards ™ (do not conform to and elevate above the standards of society); Saying DWAM-OWAY says that you will not let the opinions of others determine your actions/decisions; Living DWAM-OWAY sets you free”